Compare Paid and Organic Search Clicks

Everyone is aware that look engine optimization and search motor advertising are two distinct animals. Some organizations even have individual groups in command of Search engine marketing and SEM. But if you do, as well as your two groups do not talk, you could be leaving money on the table. Matt Lawson explains this level […]

Yahoo Search Marketing Campaign Management Yahoo Delivers More Sponsored Paid Clickads

Recently, Yahoo, as part of Sunnyvale, California, launched a pilot program dubbed “more sponsors”. This is in line with the company’s push for delivering an improvement on search results that meet the needs of its users. This was told to Mediaspot by David Pann, the companys vice president on search advertising. The “more sponsors” program […]